Either they are burning a german shepherds head up in the fire or an upside down cows head. (yes there is the two of them) There is a lot of weird painting going on. To me it looks like they used a program to simplify the photo and then retouched with small detail. Or they repainted the whole photo doing "airbrushing" and then fine detail. But there are lighting problems with the inside of the mans fluffy vest who's roasting a marshmallow. His hand is too bright white. It also looks like a person has been cut out of the picture on the left because of the sharp shadow - but I think that is their attempt at making it look like the "fire" is casting a strong light on the girls blanket.
My, that fire is sure throwing off white light.